Building a connection with the customers is number one priority for almost every brand, and what is a better way to advertise than to tell a good story? LinkedIn, as the most popular B2B Social Network is an integral part of every marketing campaign designed by our company.
On June 12th, LinkedIn launched its new advertising format – Sponsored Content carousel ads. This new feature gives businesses option of posting ads that include up to 10 customized, swipeable cards, aligned in horizontal line.
However, this isn’t a new thing for marketers since Facebook launch it years ago, but regardless of that fact, it is definitely a huge plus for a social network of this caliber.
The main advantage of this option is its attractive and interactive nature, that offers a new set of opportunities for content creation and promotion.
“Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile.”, says LinkedIn. This can improve the storytelling of the product, giving it a richer, noticeable visualization. It gives the opportunity to show numerous offers at once or thorough presentation of a single offer.
No surprise this showed an immediate success that drew the attention of businesses, since more than 300 advertisers have tested it after its launching. Even 75% of those who used the beta version confirmed that they would definitely use it again, because they witnessed an astounding rise in CTR compared to the standard Sponsored Content Campaigns they have used till then.
Carousel ads go together with the standard metrics for measuring campaign’s performance, including click-through rate, number of leads, and clicks and impressions of individual cards.
This is the biggest update from LinkedIn, following the introduction of native video ads for company pages launched in March.