We can all agree that one of the most important priorities of the companies that are active on social networks is branding and the number of visits to their websites i.e. generation of web traffic through their social networks channels.
Aware of Facebook’s global strategy of constant efforts to respond to the needs of its users and to constantly extend and upgrade its services and options in accordance to their needs, we are not surprised by the fact that Facebook has introduced an option for its business users to be able to upload a logo within the new “Brand Identity” section under Publishing Tools. With this option Facebook will help its business users improve their branding presence on this social network.
The logo, which is uploaded within the “Brand Identity” section, will visually appear when searching in the Search and Trending News surfaces on Facebook. This option is available for both mobile and desktop devices.
Naturally, just like most of the novelties, this option will not be available immediately to all Facebook users, but it will be introduced in phases in the coming period.
We hope that your Facebook Business page will be one of the lucky ones to be given this option soon.
Here is the statement by the Facebook Team on this option:
“Our goal is to put your logo next to your content wherever it appears in Facebook. To start, we are testing how these logos work in Trending and Search surfaces on Facebook. We will continue to explore opportunities to add logos to new surfaces and further extend publisher brands on Facebook.”
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If you want your business to experience superior digital evolution, our team can help you develop an advanced and creative comprehensive digital marketing strategy that will increase your presence on the social networks and internet browsers, it will strengthen your brand and it will increase your sales and improve your brand’s image and reputation.