Category: Digital Marketing News

HOW TO ENCHANCE CREDIBILITY

The credibility of a brand is built on a cause-and-effect relationship. As a brand, you have to work hard to maintain a positive image through strategy, high-quality products and services, and excellent customer service.

Here are five steps that can help your business enhance its credibility:

–Follow contemporary business trends
Prevent your company from becoming outdated by staying on top of the trends in your industry.

–Familiarize yourself with your customer reviews
Knowing what people say about your brand gives you a road map to steer your company image in the right direction. Put the information from your customer reviews to good use and use them as guidelines to update your brand.

– Monitor your website metrics
Tracking some specific site metrics will help you identify the aspects which can be enhanced. Take a look at your bounce rate, loading speed and page depth and adapt your website experience to your customer’s needs.

– Post high quality, engaging content
Consistent, high-quality, engaging content adds visibility to your brand and will surely boost your image in your environment. Having a social media strategy is a powerful marketing move in any industry.

– Embrace transparency
The goal is for your brand to be associated with positive things such as reliability and credibility. In terms of any business, one misstep might jeopardize your reputation. As a result, an increasing number of businesses are prioritizing transparency as a means of gaining consumer trust.

Great minds create strong teams! Creative House is committed to assisting you in achieving success in the digital era. Get in touch with us through our social media or on creativehouse.marketing


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Isabella Wang Accepted into Forbes Business Council
Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders.

We are excited to share that our leadership team member Isabella Wang, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Isabella Wang was vetted and hand-picked by a review committee based on the depth and diversity of her experience as an entrepreneur and proven industry expertise. Criteria for acceptance include a track record of successfully impacting businesses in business digitalization and personal and professional achievements and endorsements.

As a verified member, Isabella will have access to exclusive benefits, including a million-dollar network of industry leaders, publishing opportunities on Forbes, contribution to published Q&A panels alongside other experts, exclusive business service partners, and VIP events.

ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded the Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

ABOUT CREATIVE HOUSE

Creative House is an 11-year-old digital company that offers experiences that transform brands, expand businesses, and improve lives by providing dynamic solutions to help companies unlock growth in a world of change with creativity, science, data, and technology. Creative House arms the edge in the digital space by focusing on the bigger picture, to look towards the future with technology at its center. 

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A SPONSORSHIP WITH MANAKI FILM FESTIVAL THAT WILL GO DOWN IN HISTORY

The International Cinematographers’ Film Festival BROTHERS MANAKI is the world’s second most renowned cinematographers’ festival! Over the years, it has had the pleasure to host many Oscar winners, golden globe awardees and outstanding professionals from the film industry!

The 42nd edition of the International Cinematographers’ Film Festival MANAKI was a complete success!
MANAKI had the honor of hosting the legendary British composer Jocelyn Pook, who has worked with cinema legends such as Martin Scorsese and Stanley Kubrick and the world renowned Christian Berger, a cinematographer who has collaborated with international superstars such as Angelia Jolie and Brad Pitt.

BRITISH COMPOSER JOCELYN POOK AT MANAKI FESTIVAL
Austrian cinematographer CHRISTIAN BERGER winner of the Golden Camera 300 award

As one of their main sponsors, Creative House was tasked with creating a website and managing the social media and social media campaigns. Our team faced this challenge with complete dedication and motivation, proving that nothing is too big of a challenge for us!

Initially, the creative team was created the website that would represent the festival, their team and values, as well as give an insight to the marvelous city of Bitola. The website that resulted from our collaboration was professional, modern and surpassed any and all of our client’s expectations. During the announcement period and the very duration of the festival, the website was visited from over 20 countries worldwide, such as the US, Sweden, France, Germany etc. In the week between the 12th to the 22nd of september, the website had over 8000 clicks, over 6000 of which were unique users who interacted with our content!

Furthermore, our collaboration on all social media and social media campaigns, resulted with an audience reach of over 500,000 unique users and over 2,000,000 views!

The spirit of the festival, with the help of Creative House, was a huge success and the theatres came alive with audiences, film enthusiasts and critics! We are overjoyed to say we helped give life to an edition that will go down in history and be remembered as one of the most successful editions of the International Cinematographers’ Film Festival MANAKI.

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CONGRATS TO CREATIVE HOUSE MARKETING ON BECOMING AN OFFICIAL YELP PARTNER

NEW YORK – June 06, 2019 – Creative House Marketing has officially joined the Yelp Advertising Partner Program as the Certified Partner. The joint forces with Yelp will encourage the next momentum and boost the growth potential for both companies.

“Through the program, we can better help our clients reach locally targeted consumers who are ready to purchase. We can also rely on the amazing Yelp team for resources and exclusive insights. It is really exciting to take on the next step with Yelp”. Says the CEO of Creative House Marketing, Michael Pavlov.

As the largest business directory platform and crowd-sourced review forum, Yelp has successfully helped people find great local businesses. Based on the analytics from Q1 2019, Yelp had a monthly average of 35 million unique visitors who visited Yelp via the Yelp app and 69 million unique visitors who visited Yelp via mobile web.

Early last year, Yelp launched the Advertising Partner Program to partner with pre-selected agencies. There are over 250 qualified agency partners in the Yelp Advertising Partner Program around the world. The goal of this program is to work with agencies to increase the chances of business success by offering Yelp dedicated support team, powerful campaign tools with analytics and insights, and cost-effective profile enhancements.

“We’ve conducted several successful meetings and training sessions with Yelp. Our Yelp team crew has been incredible in answering questions and delivering supports. This is a great opportunity for our team members to learn, to innovate and to become even more competitive”. Adds Pavlov.

Interested in learning more about working with Creative House Marketing, please CLICK HERE or email us at contact@3.135.183.242.

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HOW TO CREATE AN EXCELLENT COMPANY NEWSLETTER

Email marketing is a common tool used among the digital marketers to engage their customers and to sell products and services. If you know how to create a good newsletter, this free activity will give you several opportunities. But, how you can make sure that people will actually open and read it? Even though e-newsletters are one of the most common types of emails, they are actually some of the hardest things to do it right.

Here are some tips that can help you to create an excellent company newsletter:

Choose the target audience – Don’t just add every email you that collected to your subscribers list. You need to be sure that you are sending the newsletter to the right people. It’s important to engage with the receivers to have them open on the newsletter, read the content and take some actions. You don’t need the “mark-delete” kind of subscribers.

Choose what kind of newsletters that you want to send out – One of the biggest challenges with newsletters is that they’re often very confusing for the customers. They are unfocused if you are sending them every news of your company. You should know that people are not interested in everything of your business. Put yourself in their shoes and think about it: would you like to receive and read about this company Email that you are about to send out? If you don’t have something interesting to say, then don’t send a newsletter at all. In this case, it is always quality over quantity.

Make it less promotional – Yes, you send emails to promote your business. Chances are, your email newsletter subscribers don’t want to hear about your products and services 100% of the time. So, don’t make it 100% promotional. Your subscribers would love to read some educational content, advice, tips & tricks, and interesting facts etc. Otherwise, the constant selling may lead to many unsubscribes from those who are fed up with promotional emails in their inboxes.

Choose relevant images – The more interesting the photos, the more people will scroll the newsletter and continue reading. Include images that are eye-catchy, well designed and of course relevant to your content.

Insert Call-To-Action button – A CTA button is a great way to initiate an action from your customers. You can feature a CTA button on your newsletter that can direct visitors to your business page.

Create an interesting subject lines – The first thing we do in a busy morning, is to take a quick look at the subject of the emails or the headlines of the news websites. Having a worth-reading subject line or title is the first step for people to decide whether to open it or not. The point is, people don’t have much free time to click on every single Email. Choose the subject line wisely.

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HOW TO USE SOCIAL MEDIA TO DRIVE TICKET SALES FOR YOUR EVENTS

How do you get people to spend money and come to your events? One of the best ways to promote an upcoming event is by using social media. Social media platforms can move your ticket sales to the next level and here are some ways of how to do it:

Sharing photos of previous events – People love to see positive experiences and satisfied customers, so they know they are making the right choice about investing money on your next event. The crowd, the happy faces, the comments and shares will lead you to a larger audience  base and eventually generate ticket sales.

Giveaways and contests – Giving something for free is always a good idea for reaching the target audience and promoting your event. You can offer different freebies through simple steps such as by asking people to enter a contest to win free tickets. The shares, the likes, the comments and the tags will really boost your page and event visibility. Show appreciation to other contestants by offering them a special discount for joining the giveaway contest.

Early bird tickets and group discounts – When you give out special benefits, it will be more likely to have people book their spots for the upcoming event. Have at least 2 different types of pricing: early birds and regular tickets. Also, you can offer group discounts for those who will show up with their friends, coworkers, and families etc.

Teaser campaigns – Give a little information that will intrigue your followers and potential attendees. It could be about the special guests, the speakers, the music band or anything that makes the event stand out. People could simply show up at an event because of any single element that attracts them.

Writing blogs – To increase engagement, you can write short but informative blogs based on your event topics. For example, if your event is about promoting a new book, you can write a blog about the author, about the previous books that were published by them, about the meaning of the book title, or about the main character in the book etc.

Live streaming – If you’re organizing more events and this one is going great, use the situation to make the perfect live video. This way, the audience will look out for your future events and follow your social media platforms.

Updating the social media – Don’t forget to constantly update your social media accounts with useful information that is associated with your events by linking directly to the event registration page.

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How Creative House influenced Donna Karan to exclusively serve Macedonian wines at a VIP gala in New York City

Macedonian Wine Association (Wines of Macedonia) organized three promotional events in the United States, where seven Macedonian wineries presented their wines to the American public. Creative House is their official marketing agency for their activities in USA, and as such, took care of the technical and organizational part of the events and thus contributed to their successful realization.

The wine events were held in three different locations in USA: New York, New Jersey and Chicago. At these exclusive wine events, the wineries presented their products to renowned people working in the wine industry.

Supporting the activities of the Macedonian Wine Association in the U.S. is our agency, Creative House, which contributed greatly to the successful realization of these events. Creative House had a chance to position Macedonian wines as sponsors of a prestigious humanitarian event in New York City organized by famous fashion designer Donna Karan and the Urban Zen Foundation. Creative House managed to convince Donna Karan to try Macedonian wines, after which she decided to serve, exclusively, Macedonian wines during her VIP event. This was a great achievement considering the guest list at such an event, which included such guests as Calvin Klein, Tommy Hilfiger and other celebrities in the field of fashion, entertainment, politics, film and music.

“First of all I must point out that I am very glad that we are supporters of this gala event, as well as all other activities of “Wines of Macedonia” here in the United States. It’s a great feeling to work for Macedonian clients through our U.S. office and to help them present their products to the American public, which is helping us create a space for more successful breakthroughs in this market,” said our CEO Miki Pavlov.

Macedonian wineries through various international events, promotions and competitions, constantly build their image allowing them to successfully penetrate markets outside of Macedonia. They have proven to be of the highest quality in many countries around the world, and continue to strengthen their presence on the U.S. market.

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SOCIAL MEDIA MARKETING MISTAKES YOU SHOULD AVOID!
Social Media Marketing Mistakes | Creative House Marketing

At first glance it looks easy to manage social media profiles, but believe us, it is far from a simple task. Many social media marketers think that they do everything right, but in reality that’s not а complete truth. Taking care of social media page is much more than uploading photo and writing the text below.

Here are some common social media marketing mistakes that marketers often make.

  1. Posting too much promotional posts – It is perfectly clear, the purpose of the social media business page is to promote it and to help increasing the sales. But, posting too much of this promotional content can affect negatively and it can lead to losing fans and followers. Make the posts different and interesting to the audience.
  2. Ignoring comments from your fans – The main purpose of social media is to reach the audience and interact with them. Yes, it is wonderful when you get positive messages and give feedbacks with pleasure. But sometimes, there will be negative comments and you have to know how to handle them. Ignoring or deleting them will only make a negative impact of your business.
  3. Posting too often – This can sometimes be irritating and may result in loss of fans and negative comments. Make a balance and plan the content you’re serving. It’s always quality over quantity. Also, make sure you include more engagement and social interaction in your posts.
  4. Not reaching your target audience – Even when you publish the posts in perfect timing, even when it has excellent content, even when you think you do everything right, it’s not worth it if you don’t target the right audience. Make sure you’re aiming in the right people and that the right audience is receiving your content.
  5. Managing too many accounts – It is great to be present everywhere on the Internet and on every social media platform, but it takes time and skills to manage perfectly every single one of them. The experience says that it’s best to manage no more than 2-4 social media accounts. You should focus your skills, budget and creativity in those accounts in order to get the best results.
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5 WAYS TO CONNECT WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA POSTS

Every brand that uses social media platforms understands the importance of a successful post and a successful engagement with their audience. They interact with them and build a strong and loyal relationship, much wider and faster than the traditional marketing. To make your way among the many brands and social media users, you need to stand out with interesting posts that target and connect with your audience. Here are 5 ways how to do it.

1. Make original and creative content
One of the biggest mistakes that many brands do, is copying their competition. They think they’re keeping up, but actually all they do is going one step behind with boring and already seen information. You need to share posts that are original, unique and creative. We are sure, your fans will love it, maybe even share on their personal profiles!

2. Avoid constant self-promotion and business posts
Sure, it’s your business page, it’s allowed to do self-promotions about your products and services, but don’t do that all the time. Share other nonbusiness content that your audience may be interested in. Use your creativity: videos, funny photos, useful information, inspirational quotes…

3. Follow the trends in social media
In today’s digital world, with everyday changing trends, you need to keep up with them in order to stay competitive on the market. Besides the regular social media posts with photography and written content, you can use other interesting ways that are trendy in the moment, such as videos, cinema graphs and other forms of interesting visual content.

4. Show Your Customers Appreciation
Take time to let customers know that you follow and appreciate their social media activity that is connected with your brand. For example, thank your fans for that photo they sent you, or about the great review they gave you. This is a great way to connect with your faithful customers.

5. Interact with Your Audience
When you publish posts on your business page, make sure that most of them give an opportunity for an Interaction with your audience. Give them motive to like it, to leave positive comments or to share it on their profiles. You can also ask them for opinion about some topic that targets them. It’s important to value their opinion and to use it for improving your business.

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BREAKFAST AND MASTER CLASS WITH MACEDONIAN WINERIES AT OUR OFFICE IN NEW YORK

Members of the Macedonian Wine Association and representatives of the top wine producers in Macedonia visited our office in New York City. We had a breakfast meeting and we talked about advanced marketing and PR strategies for a successful breakthrough in the U.S. market.

The class was held by our CEO Mike Pavlov, as well as Elina Kazan and Isabella Wang, part of the Creative House team in New York. Elina is a marketing veteran and has spent almost 20 years in marketing and public relations for Macy’s, and Isabella is part of the New York Marketing Association board and has great experience in organizing marketing events.

“We are constantly studying and researching the U.S. market, its supply and demand, its impact on marketing, etc. From the first day at our office in New York City, we have organized various classes, seminars and training sessions that help companies create success in the U.S. market and strengthen their image. I am very happy when we work with Macedonian brands here at our US office.” said our CEO Mike Pavlov.

Macedonian wineries organized three wine events in three different locations: New York, New Jersey and Chicago. At the exclusive wine events, the wineries presented their products to renowned people working in the wine industry, including importers, distributors, sommeliers, media, critics, owners of exclusive restaurants, etc.

We have contributed in the organization of these events and we managed to present them to the American public in the best possible way. We also managed to place Macedonian wines as sponsors of a prestigious humanitarian event in New York organized by famous fashion designer Donna Karan and the Urban Zen Foundation.

This was a great opportunity for our most successful wineries to present their products to the American public and thereby create a space for more successful breakthrough in this market.

Creative House is an agency specializing in the development and implementation of marketing strategies with special focus on digital platforms. The creativity and ambition of our agency creates new trends that deliver success for clients in the Macedonian and U.S. market as well as other countries around the world.

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