How Creative House influenced Donna Karan to exclusively serve Macedonian wines at a VIP gala in New York City
Macedonian Wine Association (Wines of Macedonia) organized three promotional events in the United States, where seven Macedonian wineries presented their wines to the American public. Creative House is their official marketing agency for their activities in USA, and as such, took care of the technical and organizational part of the events and thus contributed to their successful realization.
The wine events were held in three different locations in USA: New York, New Jersey and Chicago. At these exclusive wine events, the wineries presented their products to renowned people working in the wine industry.
Supporting the activities of the Macedonian Wine Association in the U.S. is our agency, Creative House, which contributed greatly to the successful realization of these events. Creative House had a chance to position Macedonian wines as sponsors of a prestigious humanitarian event in New York City organized by famous fashion designer Donna Karan and the Urban Zen Foundation. Creative House managed to convince Donna Karan to try Macedonian wines, after which she decided to serve, exclusively, Macedonian wines during her VIP event. This was a great achievement considering the guest list at such an event, which included such guests as Calvin Klein, Tommy Hilfiger and other celebrities in the field of fashion, entertainment, politics, film and music.
“First of all I must point out that I am very glad that we are supporters of this gala event, as well as all other activities of “Wines of Macedonia” here in the United States. It’s a great feeling to work for Macedonian clients through our U.S. office and to help them present their products to the American public, which is helping us create a space for more successful breakthroughs in this market,” said our CEO Miki Pavlov.
Macedonian wineries through various international events, promotions and competitions, constantly build their image allowing them to successfully penetrate markets outside of Macedonia. They have proven to be of the highest quality in many countries around the world, and continue to strengthen their presence on the U.S. market.