Why, When and How your business needs a social media presence
Up until several years ago Social Media was considered a waste of time. But many things have changed in this period. Many companies vanished or bankrupted because they didn’t want to adapt and accept the new trends, while others using the same trends rise to the top and created billions of dollars of profit. That’s why social media is no longer an option; it’s a must for every company, no matter the industry in which it operates.
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
Top reasons why your need social media presence:
- Reach more targeted audience
- Gain customer insights
- Increase your brand awareness and improve your customer loyalty
- Run low cost targeted-ads and generate more leads for your business
- Increase your website traffic and improve your SEO
Benefits of Social Media Marketing:
- Increase Brand Visibility & Recognition
- Reduces Marketing Costs
- Enjoy High Conversion Rates
- Improve Brand Loyalty
- Buying Is Turning Social
- Higher Search Engine Rankings
For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.
But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.
The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads. So at the very core of social media for lead generation, you must take steps to increase your reach.
As soon as you create more followers and fans you need to engage with your audience!
One of the most important objectives for content marketers and social media managers is to increase the engagement of their audience on the company’s social media pages. This in turn leads to many benefits for the companies: increased traffic to their website, new and quality leads, more likes, comments and shares, and improved brand image.
Most experts will remind you that social media should be less about you (and your company) and more about the user base. Providing content that is relevant and useful to your existing and potential clients – perhaps a topic that pertains to your industry rather than just you – may be better than making yet another post about how great your products are.
Engaging your audience also means asking them to take part in the conversation, whether by asking a specific question or by inviting people to submit photos of them using your product. People may be more likely to engage if they are invited.
What are the best ways to engage your audience?
- Create unique and relevant content
- Share direct links from your website blog to social media
- Use photos and videos
- Ask your readers’ opinions
- Timing of the posts
- Organize contests and giveaways
- Use Social Media Ad’s
Social media influences consumer decisions. When it comes time to make purchasing decisions, consumers increasingly consult with their friends and families through social media platforms. In fact, according to a study, 76% of consumers depend on social networks to steer their purchase decisions. People are able to interact, learn, investigate and make purchases all online. Your followers, fans and connections have a lot of influence over their friends and families.
But that is not all, you need to create content for your audience in the right way to gain profit.
To achieve that you must:
- Know your audience Age, Gender, Marital status, Profession, Interests and the most important, the problems and challenges they face
- Choose topics that resolve pain points
- Create content according to buying cycle
- Format for skim readers
- Monetize on emotions
- Reduce distractions
- Include in-content testimonials
- Create urgency
- Don’t be overly promotional
If you follow this directions you will see results!