HOW SOCIAL MEDIA INFLUENCERS CAN AFFECT YOUR BUSINESS?

In today’s digital world, your brand must be visible on social media. Besides the regular activities, posts and updates, you can level up your actions through influencer marketing. This type of marketing is when companies reach out to influencers for promotional purposes.

Simply put, an influencer is a person who affects the opinions and behavior of others. Social media influencer is someone who does this on social media and earns money through it. This people made their personal brand and followers through regularly posting original content. It is very important to have large number of followers and good number of engagements.

Social media influencers are opinion-makers, whether it’s about sport, fashion, food industry, traveling, education, etc. They find place and purpose in every field. People want to have a role model they identify with, or they just love what they see and the way they communicate with the public.

Some influencers do this as part-time job or hobby, while some influencers have made this a serious business, creating a new full-time job position. The most commonly used platform of Social media influencers is Instagram, one of the best places to share attractive and eye-catchy photos. It’s interesting that these “celebrities” have followers from around the world, which means that the company that hires them gets not only local, but also global coverage and promotion.

Depending on the influencer and the contract you make, they can share announcements according to specific guidelines, or you can leave them with free hands and let the creativity and originality bring freshness to your brand. Also, you need to precise the type of payment. Companies often offer free products to the influencers, but the famous ones ask to be paid for their work.

If this type of marketing is properly used, it can contribute a lot of benefits to your business, increase brand presence and give more value to the brand, create closer and more solid customer relationships, increase visibility and increase profits.

HOW TO CHOOSE THE BEST SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS?

Social media platforms are cheap and interesting way for companies to promote their business, increase brand presence, use interactive communication and reach their audience. Social Media has changed the entire industry of marketing and advertising, and every business owner is aware that they need to be digitally active.

If you want to choose the right social media platform for your business, you need to set a goal you want to achieve through them and to figure out what platforms your target already uses. Bellow you can find the best platforms for your business:

Facebook – Without doubt, Facebook is the world’s largest SM platform, with millions of private profiles and business pages. Facebook is ideal for all forms of posts, such as photos, videos, live events, business news, products, announcements, articles, upcoming events, and much more. Every business definitely should have a Facebook business page and remain active with posts and updates.

Instagram – It is more than sure that this application has great reach. And your business needs that, right? If you are posting beautiful photos and short videos, creating an Instagram account can be a perfect idea. Instagram is an effective platform for businesses that cater to millennial consumers.

Pinterest – Pinterest is an online platform where users can save and organize images that link to products, articles or other content. According to some statistics, the majority of users are women. Similar to Instagram, this platform is ideal for beautiful photos, whether it’s fashion, beauty, food, etc. Also, Pinterest has buy button, so you can easily purchase the products that are offered.

LinkedIn – This platform is as an online company resume. It is perfect platform to show the previous success of your company, but also to show all the news and future plans. You can share updates about your business’s activity and links to relevant content for your industry.

Apart from the world-renowned social media we have listed above, there are many other online sites and social media platforms that can be ideal for your business. Based on your industry you can find suitable online community with members that share similar interests. With the right activities, here you may achieve much more than on all the other platforms together!

Our advice is to focus on two or three platforms where you will share quality posts and focus on them as much as possible, rather than making accounts on multiple networks and losing audience with average results. Vice versa: if you focus on a single platform, no matter how perfectly you manage it, there is a great danger that you will not reach the target audience and therefore the expected results.