How do you get people to spend money and come to your events? One of the best ways to promote an upcoming event is by using social media. Social media platforms can move your ticket sales to the next level and here are some ways of how to do it:
Sharing photos of previous events – People love to see positive experiences and satisfied customers, so they know they are making the right choice about investing money on your next event. The crowd, the happy faces, the comments and shares will lead you to a larger audience base and eventually generate ticket sales.
Giveaways and contests – Giving something for free is always a good idea for reaching the target audience and promoting your event. You can offer different freebies through simple steps such as by asking people to enter a contest to win free tickets. The shares, the likes, the comments and the tags will really boost your page and event visibility. Show appreciation to other contestants by offering them a special discount for joining the giveaway contest.
Early bird tickets and group discounts – When you give out special benefits, it will be more likely to have people book their spots for the upcoming event. Have at least 2 different types of pricing: early birds and regular tickets. Also, you can offer group discounts for those who will show up with their friends, coworkers, and families etc.
Teaser campaigns – Give a little information that will intrigue your followers and potential attendees. It could be about the special guests, the speakers, the music band or anything that makes the event stand out. People could simply show up at an event because of any single element that attracts them.
Writing blogs – To increase engagement, you can write short but informative blogs based on your event topics. For example, if your event is about promoting a new book, you can write a blog about the author, about the previous books that were published by them, about the meaning of the book title, or about the main character in the book etc.
Live streaming – If you’re organizing more events and this one is going great, use the situation to make the perfect live video. This way, the audience will look out for your future events and follow your social media platforms.
Updating the social media – Don’t forget to constantly update your social media accounts with useful information that is associated with your events by linking directly to the event registration page.