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Macedonian Wine Association and top wine produce representatives visited our New York office. We had breakfast meeting and we talked about advanced marketing and PR strategies for a successful breakthrough on the US market.

Social media platforms are cheap and interesting way for companies to promote their business, increase brand presence, use interactive communication and reach their audience. Social Media has changed the entire industry of marketing and advertising, and every business owner is aware that they need to be digitally active.

In today’s digital world, your brand must be visible on social media. Besides the regular activities, posts and updates, you can level up your actions through influencer marketing. This type of marketing is when companies reach out to influencers for promotional purposes.

It’s time to accept the fact that Instagram is becoming the queen amongst all media. It seems that their team developers works tirelessly to find users’ needs and bring them to life. The fact that they constantly improve and implement new features that amaze all users confirms the fact that Instagram rules all social media.

Content creation can sometimes lead to lack of ideas and creative blockage. Marketers and copywriters are often tempted to go down the same road of constant repetition, which results in basic content that has already been seen many times. And, we all know how irritating it can be. If you feel like you’re running into a dead-end, you might want to change your creative routines.