WHAT YOU NEED TO KNOW ABOUT IGTV

Instagram is constantly proving its domination over the Internet, and it certainly won’t settle for any less. Once again, the public was surprised by how Instagram played its newest card, by creating an actual TV on its social network.

IGTV (Instagram TV) is the latest feature on social media that raised a lot of different views and opinions. This new ‘attack’ is served in a form of a standalone app as a new section inside the Instagram application. IGTV can be used not only by official profiles, but basically by anyone who wants to create a video. It gives its users the chance to engage with their current follower base on Instagram. So, what does this app offer? It lets users create long-form vertical videos that last up to 60 minutes.

Many people are now wondering if Instagram started a planned, direct, competitive war towards Youtube. Regardless of that, these are great news for Instagrammers that have an existing fan base as it gives them the freedom of posting their video content without the need to move to Youtube and make an extra effort to create a new fan base there, since in allows them to upload videos directly to Instagram.

For now, Instagram doesn’t offer the option to monetize IGTV—through in-video ads, or through payment of content creators. However, it is exploring ways to make IGTV maintainable by giving creators a way to monetize their content, and ad revenue shares could be in the list of possibilities.

LINKEDIN BRINGS CAROUSEL TO ITS SPONSORED CONTENT PRODUCT LINE-UP

Building a connection with the customers is number one priority for almost every brand, and what is a better way to advertise than to tell a good story? LinkedIn, as the most popular B2B Social Network is an integral part of every marketing campaign designed by our company.

On June 12^th, LinkedIn launched its new advertising format – Sponsored Content carousel ads. This new feature gives businesses option of posting ads that include up to 10 customized, swipeable cards, aligned in horizontal line.
However, this isn’t a new thing for marketers since Facebook launch it years ago, but regardless of that fact, it is definitely a huge plus for a social network of this caliber.

The main advantage of this option is its attractive and interactive nature, that offers a new set of opportunities for content creation and promotion.
“Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile.”, says LinkedIn. This can improve the storytelling of the product, giving it a richer, noticeable visualization. It gives the opportunity to show numerous offers at once or thorough presentation of a single offer.

No surprise this showed an immediate success that drew the attention of businesses, since more than 300 advertisers have tested it after its launching. Even 75% of those who used the beta version confirmed that they would definitely use it again, because they witnessed an astounding rise in CTR compared to the standard Sponsored Content Campaigns they have used till then.Carousel ads go together with the standard metrics for measuring campaign’s performance, including click-through rate, number of leads, and clicks and impressions of individual cards.

This is the biggest update from LinkedIn, following the introduction of native video ads for company pages launched in March.

DEVELOPING B2B MARKETING STRATEGY

For the last couple of years, it has been impossible not to come across some fancy buzzwords, such as: content marketing, personalization, hyper-segmentation, targeting etc. The popularity and controversy of these subjects has grown progressively as people seem to learn more and more about digital marketing and how it affects them.

However, these things are practically mundane to every marketer, since they are just new, catchy and rephrased ways to explain the standard process of marketing: set your goals-chose target audience-work efficiently-satisfy needs.

Regardless of the semantics, something that every marketer should do is to distinguish the basic target audience they aim at. Firstly, we need to answer the question: ‘Is our company’s product intended for personal usage or our main goal is to make a transaction with another business?’
Differentiating these two situations are crucial for every aspect of creating the marketing strategy since the tactics for achieving the goals are quite non-similar.

While B2C focuses on satisfying consumers’ needs in a personal and more emotional way, B2B sees the customers as rational, logical-driven individuals that seek the most cost-effective transaction for their business.

First things first: in order to succeed, you need to know what you want to succeed in. Set your goals, and make sure they are realistic, measurable and consistent with your customers need.

As to segmentation, something that really eases marketers to get through B2B customers thick skin is to create buying personas. This seems to be really helpful in the process of classifying the customers into few groups with their own mutual characteristics, their struggles, interests and as weird as it seems, you need to identify the type of communication they find repulsive.

Many content creators force themselves to write in a distinctive, complicated vocabulary to make sure they sound somewhat ‘professional’. Specification of the product you’re offering implemented in a short, concise, readable text, translated in the tone of voice they prefer to hear is the most basic formula for a successful content.

Keep in mind that the decision makers are human, just like you. They have the need for entertainment as well as information, just like you. Try to understand their buying persona instead of trying to over-impress them.

FACEBOOK IS STRENGTHENING COMPANIES’ BRANDING BY INTRODUCING SOME NOVELTIES IN “SEARCH” AND “TRENDING NEWS ON FACEBOOK”

We can all agree that one of the most important priorities of the companies that are active on social networks is branding and the number of visits to their websites i.e. generation of web traffic through their social networks channels.

Aware of Facebook’s global strategy of constant efforts to respond to the needs of its users and to constantly extend and upgrade its services and options in accordance to their needs, we are not surprised by the fact that Facebook has introduced an option for its business users to be able to upload a logo within the new “Brand Identity” section under Publishing Tools. With this option Facebook will help its business users improve their branding presence on this social network.

The logo, which is uploaded within the “Brand Identity” section, will visually appear when searching in the Search and Trending News surfaces on Facebook. This option is available for both mobile and desktop devices.

Naturally, just like most of the novelties, this option will not be available immediately to all Facebook users, but it will be introduced in phases in the coming period.
We hope that your Facebook Business page will be one of the lucky ones to be given this option soon.

Here is the statement by the Facebook Team on this option:
“Our goal is to put your logo next to your content wherever it appears in Facebook. To start, we are testing how these logos work in Trending and Search surfaces on Facebook. We will continue to explore opportunities to add logos to new surfaces and further extend publisher brands on Facebook.”

Creative House always tries to keep up with all digital brands. Follow our Blog and be informed about the latest trends in the digital industry.

If you want your business to experience superior digital evolution, our team can help you develop an advanced and creative comprehensive digital marketing strategy that will increase your presence on the social networks and internet browsers, it will strengthen your brand and it will increase your sales and improve your brand’s image and reputation.

ADVANCED SOCIAL MEDIA MARKETING STRATEGIES FOR LUXURY REAL ESTATE

Miki Pavlov, CEO of Creative House in New York, was invited as a Guest Speaker to speak about “Advanced Marketing Strategies Development” at the marketing event that was organized by New York Marketing Association.

Miki introduced advanced marketing technology strategies which can make significant difference on Luxury Real Estate marketing.

During the presentation, as a case study example, Miki showed how advanced marketing technology can help Luxury Real Estate companies improve their marketing tremendously by optimizing research process of potential buyers and sellers through software screening, retargeting and specific communication strategies with targeted traffic.

Attendees showed strong interests in Miki’s speaking with a series of questions following after the presentation.

Guests who came out to the event including but not limited to: Marketing Directors, Advertising Agents, Copywriters, Digital Brand Marketers, Social Media Masters, Marketing Consultants, Business Owners, Entrepreneurs and other professionals from marketing industry.

Creative House has developed one of the most advanced social media marketing technology strategies especially for Luxury Real Estate. Only 1% of the companies are applying similar technology strategies at the moment for Luxury Real Estate. There is no doubt that Creative House is one of the most competitive marketing companies in New York that delivers quality service to meet your marketing goals.

IS SOCIAL MEDIA MARKETING EFFECTIVE?

Why, When and How your business needs a social media presence

Up until several years ago Social Media was considered a waste of time. But many things have changed in this period. Many companies vanished or bankrupted because they didn’t want to adapt and accept the new trends, while others using the same trends rise to the top and created billions of dollars of profit. That’s why social media is no longer an option; it’s a must for every company, no matter the industry in which it operates.
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

Top reasons why your need social media presence:

• Reach more targeted audience
• Gain customer insights
• Increase your brand awareness and improve your customer loyalty
• Run low cost targeted-ads and generate more leads for your business
• Increase your website traffic and improve your SEO

Benefits of Social Media Marketing:

• Increase Brand Visibility & Recognition
• Reduces Marketing Costs
• Enjoy High Conversion Rates
• Improve Brand Loyalty
• Buying Is Turning Social
• Higher Search Engine Rankings

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.
But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.
The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads. So at the very core of social media for lead generation, you must take steps to increase your reach.

As soon as you create more followers and fans you need to engage with your audience!

One of the most important objectives for content marketers and social media managers is to increase the engagement of their audience on the company’s social media pages. This in turn leads to many benefits for the companies: increased traffic to their website, new and quality leads, more likes, comments and shares, and improved brand image.
Most experts will remind you that social media should be less about you (and your company) and more about the user base. Providing content that is relevant and useful to your existing and potential clients – perhaps a topic that pertains to your industry rather than just you – may be better than making yet another post about how great your products are.
Engaging your audience also means asking them to take part in the conversation, whether by asking a specific question or by inviting people to submit photos of them using your product. People may be more likely to engage if they are invited.

What are the best ways to engage your audience?

• Create unique and relevant content
• Share direct links from your website blog to social media
• Use photos and videos
• Ask your readers’ opinions
• Timing of the posts
• Organize contests and giveaways
• Use Social Media Ad’s

Social media influences consumer decisions. When it comes time to make purchasing decisions, consumers increasingly consult with their friends and families through social media platforms. In fact, according to a study, 76% of consumers depend on social networks to steer their purchase decisions. People are able to interact, learn, investigate and make purchases all online. Your followers, fans and connections have a lot of influence over their friends and families.

But that is not all, you need to create content for your audience in the right way to gain profit.

To achieve that you must:

• Know your audience Age, Gender, Marital status, Profession, Interests and the most important, the problems and challenges they face
• Choose topics that resolve pain points
• Create content according to buying cycle
• Format for skim readers
• Monetize on emotions
• Reduce distractions
• Include in-content testimonials
• Create urgency
• Don’t be overly promotional

If you follow this directions you will see results!

OUR OFFICE IN CANADA WAS PICKED AS ONE OF THE TOP 3 ADVERTISING AGENCIES

We proud to announce that our office in Canada (CREATIVE AT WORK ADVERTISING INC) is chosen in the three best rated advertising companies in Oakville, Ontario by “Three Best Rated™” . The selection was made based on client’s rating, history, complaints, customer satisfaction, faith, and professional satisfaction in fulfilling the given tasks.

Read more here.

HAPPY HOLIDAYS!

Let the sleigh of 2017 take you to places filled with joy, love and health… Where all wishes and ideas become reality.
Happy New Year!

WHAT IS MARKETING?

What Is Marketing? This Guy Just Explained It Absolutely Perfectly.

1. You see a gorgeous girl at a party. You go up to her and say: ‘ I am very rich. Marry me!’ – That’s Direct Marketing’

2. You’re at party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: ‘ He’s very rich. ‘Marry him.’ – That’s Advertising’

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: ‘Hi, I’m very rich. Marry me’ – That’s Telemarketing’

4. You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her a ride and then say: ‘By the way, I’m rich. Will you ‘Marry me?’ – That’s is Public Relations’

5. You’re at a party and see gorgeous girl. She walks up to you and say: ‘ You are very rich! ‘Can you Marry me?’ – That’s Brand Recognition’

6. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ She gives you a nice hard slap on your face. – ‘That’s Costumer Feedback’

7. You see a gorgeous girl at a party. You go up to her and say: ‘I am very rich. Marry me!’ And she introduces you to her husband. – ‘That’s demand and supply gap’

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: ‘I am rich. Will you marry me?’ and she goes with him – ‘That’s competition eating into your market share’

9. You see a gorgeous girl at a party. You go up to her and before you say: ‘I’m rich, Marry me!’ your wife arrives. – ‘That’s restriction for entering new markets’