CONGRATS TO CREATIVE HOUSE MARKETING ON BECOMING AN OFFICIAL YELP PARTNER

NEW YORK – June 06, 2019 – Creative House Marketing has officially joined the Yelp Advertising Partner Program as the Certified Partner. The joint forces with Yelp will encourage the next momentum and boost the growth potential for both companies.

“Through the program, we can better help our clients reach locally targeted consumers who are ready to purchase. We can also rely on the amazing Yelp team for resources and exclusive insights. It is really exciting to take on the next step with Yelp”. Says the CEO of Creative House Marketing, Michael Pavlov.

As the largest business directory platform and crowd-sourced review forum, Yelp has successfully helped people find great local businesses. Based on the analytics from Q1 2019, Yelp had a monthly average of 35 million unique visitors who visited Yelp via the Yelp app and 69 million unique visitors who visited Yelp via mobile web.

Early last year, Yelp launched the Advertising Partner Program to partner with pre-selected agencies. There are over 250 qualified agency partners in the Yelp Advertising Partner Program around the world. The goal of this program is to work with agencies to increase the chances of business success by offering Yelp dedicated support team, powerful campaign tools with analytics and insights, and cost-effective profile enhancements.

“We’ve conducted several successful meetings and training sessions with Yelp. Our Yelp team crew has been incredible in answering questions and delivering supports. This is a great opportunity for our team members to learn, to innovate and to become even more competitive”. Adds Pavlov.

Interested in learning more about working with Creative House Marketing, please CLICK HERE or email us at contact@3.135.183.242.

HOW TO CREATE AN EXCELLENT COMPANY NEWSLETTER

Email marketing is a common tool used among the digital marketers to engage their customers and to sell products and services. If you know how to create a good newsletter, this free activity will give you several opportunities. But, how you can make sure that people will actually open and read it? Even though e-newsletters are one of the most common types of emails, they are actually some of the hardest things to do it right.

Here are some tips that can help you to create an excellent company newsletter:

Choose the target audience – Don’t just add every email you that collected to your subscribers list. You need to be sure that you are sending the newsletter to the right people. It’s important to engage with the receivers to have them open on the newsletter, read the content and take some actions. You don’t need the “mark-delete” kind of subscribers.

Choose what kind of newsletters that you want to send out – One of the biggest challenges with newsletters is that they’re often very confusing for the customers. They are unfocused if you are sending them every news of your company. You should know that people are not interested in everything of your business. Put yourself in their shoes and think about it: would you like to receive and read about this company Email that you are about to send out? If you don’t have something interesting to say, then don’t send a newsletter at all. In this case, it is always quality over quantity.

Make it less promotional – Yes, you send emails to promote your business. Chances are, your email newsletter subscribers don’t want to hear about your products and services 100% of the time. So, don’t make it 100% promotional. Your subscribers would love to read some educational content, advice, tips & tricks, and interesting facts etc. Otherwise, the constant selling may lead to many unsubscribes from those who are fed up with promotional emails in their inboxes.

Choose relevant images – The more interesting the photos, the more people will scroll the newsletter and continue reading. Include images that are eye-catchy, well designed and of course relevant to your content.

Insert Call-To-Action button – A CTA button is a great way to initiate an action from your customers. You can feature a CTA button on your newsletter that can direct visitors to your business page.

Create an interesting subject lines – The first thing we do in a busy morning, is to take a quick look at the subject of the emails or the headlines of the news websites. Having a worth-reading subject line or title is the first step for people to decide whether to open it or not. The point is, people don’t have much free time to click on every single Email. Choose the subject line wisely.

SOCIAL MEDIA MARKETING MISTAKES YOU SHOULD AVOID!

At first glance it looks easy to manage social media profiles, but believe us, it is far from a simple task. Many social media marketers think that they do everything right, but in reality that’s not а complete truth. Taking care of social media page is much more than uploading photo and writing the text below.

Here are some common social media marketing mistakes that marketers often make.

1. Posting too much promotional posts – It is perfectly clear, the purpose of the social media business page is to promote it and to help increasing the sales. But, posting too much of this promotional content can affect negatively and it can lead to losing fans and followers. Make the posts different and interesting to the audience.
2. Ignoring comments from your fans – The main purpose of social media is to reach the audience and interact with them. Yes, it is wonderful when you get positive messages and give feedbacks with pleasure. But sometimes, there will be negative comments and you have to know how to handle them. Ignoring or deleting them will only make a negative impact of your business.
3. Posting too often – This can sometimes be irritating and may result in loss of fans and negative comments. Make a balance and plan the content you’re serving. It’s always quality over quantity. Also, make sure you include more engagement and social interaction in your posts.
4. Not reaching your target audience – Even when you publish the posts in perfect timing, even when it has excellent content, even when you think you do everything right, it’s not worth it if you don’t target the right audience. Make sure you’re aiming in the right people and that the right audience is receiving your content.
5. Managing too many accounts – It is great to be present everywhere on the Internet and on every social media platform, but it takes time and skills to manage perfectly every single one of them. The experience says that it’s best to manage no more than 2-4 social media accounts. You should focus your skills, budget and creativity in those accounts in order to get the best results.

5 WAYS TO CONNECT WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA POSTS

Every brand that uses social media platforms understands the importance of a successful post and a successful engagement with their audience. They interact with them and build a strong and loyal relationship, much wider and faster than the traditional marketing. To make your way among the many brands and social media users, you need to stand out with interesting posts that target and connect with your audience. Here are 5 ways how to do it.

1. Make original and creative content
One of the biggest mistakes that many brands do, is copying their competition. They think they’re keeping up, but actually all they do is going one step behind with boring and already seen information. You need to share posts that are original, unique and creative. We are sure, your fans will love it, maybe even share on their personal profiles!

2. Avoid constant self-promotion and business posts
Sure, it’s your business page, it’s allowed to do self-promotions about your products and services, but don’t do that all the time. Share other nonbusiness content that your audience may be interested in. Use your creativity: videos, funny photos, useful information, inspirational quotes…

3. Follow the trends in social media
In today’s digital world, with everyday changing trends, you need to keep up with them in order to stay competitive on the market. Besides the regular social media posts with photography and written content, you can use other interesting ways that are trendy in the moment, such as videos, cinema graphs and other forms of interesting visual content.

4. Show Your Customers Appreciation
Take time to let customers know that you follow and appreciate their social media activity that is connected with your brand. For example, thank your fans for that photo they sent you, or about the great review they gave you. This is a great way to connect with your faithful customers.

5. Interact with Your Audience
When you publish posts on your business page, make sure that most of them give an opportunity for an Interaction with your audience. Give them motive to like it, to leave positive comments or to share it on their profiles. You can also ask them for opinion about some topic that targets them. It’s important to value their opinion and to use it for improving your business.